Overhead view of people do yoga at city public park
Overhead view of people do yoga at city public park

ISPAH is delighted to announce the third webinar in our GAPPA series, taking place on 10 November 2025. This series explores solutions to physical inactivity through the lens of the World Health Organization’s Global Action Plan on Physical Activity (GAPPA)

Following earlier discussions on Aktive Umgebungen und Active People, this session will focus on Active Societies, examining how social norms and attitudes shape participation in physical activity across different contexts. The webinar will highlight effective strategies for communicating physical activity messages, sharing evidence and experiences from diverse global perspectives. 

Wann?


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We are pleased to welcome an outstanding panel of researchers and practitioners:


Dr Matthew (Tepi) Mclaughlin – University of Western Australia, Australia

Research repository.uwa.edu

Dr Tepi Mclaughlin is a ‘pracademic’ with experience in research, government and advocacy roles. He has published more than 30 peer-reviewed research articles.

Dr Mclaughlin is also active in the media, for example, in The Conversation.


Dr Chloë Williamson – University of Edinburgh, Scotland

Chloe williamson profile picture

Dr Chloë Williamson is a Lecturer in Physical Activity for Health, based in the Physical Activity for Health Research Centre (PAHRC). In this role, she contributes to physical activity related teaching and research across the wider Institute.


Dr Victor Damilola Ademola – University of Lagos, Nigeria

Dr. Victor Damilola Ademola is a Nigerian sports and exercise physiologist, lecturer, and sports media entrepreneur. He holds a B.Sc. (Ed.), M.Sc. (Ed.), and Ph.D. in Exercise Physiology from the University of Lagos and teaches with the University’s Institute of Continuing Education. Through Ademola Victor TV, he reaches over one million followers across social platforms, promoting Nigerian sports and championing physical activity and wellness across diverse populations.

Victor ademola passport photo

His research centers on increasing physical activity and reducing sedentary behavior (especially screen time) with publications in peer-reviewed journals and active membership in professional associations. As an accredited sports journalist, he has covered the Paris Olympic Games, the Africa Cup of Nations, the Women’s Africa Cup of Nations, and multiple FIFA World Cup qualifiers. He also volunteers with youth programs that keep young people active and off the streets, and leads community sessions that help older adults in Nigeria stay physically active.


Dr Joey Murphy – South East Technological University, Ireland

Joey murphy

Dr. Joey Murphy is an Assistant Lecturer in Physical Activity, Health Promotion and Research Methods at the South East Technological University, Ireland. Dr. Murphy’s current research includes projects focusing on physical activity advocacy, NCD prevention in Bangladeshi children, and exploring the health benefits of being active in blue spaces. He has experience of communicating his work to other researchers, practitioners and policy makers through previous roles at the University of Bristol and the Irish Physical Activity Research Collaboration. In addition, he has also engaged with media outlets, such as the BBC, to share research outputs to a wider audience.


Together, they will share insights into how communication, education, and advocacy can strengthen positive cultural norms around physical activity.


Who should attend?


This 60-minute session is designed for ISPAH members and will be available live via Zoom.

Recordings will also be made available to members who are unable to attend due to time zone differences. Short highlights may be shared with non-members.